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SERVICE ADVISOR COACHING INTELLIGENCE

Close the Gap Between Your
Best and Worst Advisors.

Upload your DMS export and get every advisor scored across six coaching pillars, with a personalized coaching plan, within the hour.

Book a Demo → Calculate Your Gap

✓ No IT setup  ·  ✓ Live within the hour

$0K
Avg annual revenue left on table
0%
Avg G/RO lift in first 90 days
$890
Per store / month · unlimited advisors
OPPORTUNITY GAP
$42,300
8 advisors below target
GM Executive Summary · Mar 2026 ● LIVE
CP ROs
1,847
TOTAL GROSS
$618K
G/RO
$335
TARGET
$361
🥇
J. Rivera
87
$412
ON TRACK
🥈
D. Marsh
82
$389
ON TRACK
🥉
C. Vega
74
$352
COACH
4
T. Okafor
58
$287
URGENT
COACHING PLAN GENERATED
T. Okafor · Week 1
Value Framing Focus →
🚗 Built for all OEMs, domestic and import
📂 Works with any DMS: CDK, Reynolds, Tekion and more
🔒 Secure cloud data handling · No DMS access required
⚡ Dashboards live within the hour of receiving your data
👨‍🔧 Built by service advisors for fixed ops
FIXED OPS MARKET CONTEXT

Fixed Ops Is Your Most Valuable Department.
Is It Performing?

These numbers are industry-wide. Your store's version of this gap is in your DMS right now.

49%
of total dealership gross profit comes from fixed ops, from just 13% of revenue
NADA 2024 Data Report
$120
CP gross/RO gap between top and bottom advisors in the same department. Same vehicles, same techs.
NADA Benchmarks · Fixed Ops
$96K
recoverable gross per month across 800 ROs at a $120 advisor performance spread
AdvisorLab Internal Analysis
See How AdvisorLab Works →
THE PROBLEM

Service Managers Know Who Needs Help.
They Just Don't Have Time to Coach Them.

Most of the day is operations. Write-ups, escalations, scheduling, tech questions. By the time there's a free moment, the month is almost over.

📊
Data with no direction
Your DMS has every number you need. It just doesn't tell you what to do with them. AdvisorLab converts raw CP data into a ranked heatmap with specific coaching focus for each advisor.
🔁
Same conversation, no movement
Telling an advisor their gross is down doesn't change anything. They already know. AdvisorLab identifies the exact pillar behind the gap so the conversation targets a specific behavior, not just the number.
💸
Revenue leaking every month
The gap between your best and worst advisor doesn't show up as a line item. It shows up as a lower gross number at month end. AdvisorLab shows you exactly what that gap costs, in dollars, every month.
YOUR DATA. MADE USEFUL.
Your DMS Already Has the Answers.
AdvisorLab reads your monthly CP report and turns it into a six-pillar score for every advisor, benchmarked against your brand's standards. No formulas. No spreadsheets. Just a ranked heatmap and a coaching plan every month.
📋 12 data points per advisor
🏆 6 pillars scored against brand benchmarks
📈 12-month trend tracking per advisor
⚡ Dashboards live within the hour
HOW IT WORKS

From Data to Coaching Plan
Within the Hour

01
Send Us Your DMS Export
Upload your CP advisor productivity report from your DMS. Any system, any format. No templates, no data entry, no IT involvement.
02
Advisors Scored Within the Hour
Every advisor is scored across 6 coaching pillars within the hour. The GM dashboard shows who's on track, who needs coaching, and who's urgent.
03
Coaching Plans Ready to Use
Every urgent advisor gets a complete 30-day plan with week-by-week focus areas and word tracks specific to their numbers.
See Full Walkthrough →
FEATURES

Built for the Way Service
Managers Actually Work

📊
GM Executive Dashboard
Revenue opportunity gap, top performer spotlight, and advisor rankings with month-over-month movement. One screen.
GM VIEW
📋
Service Manager Dashboard
6-pillar heatmap across every advisor. See exactly where coaching should focus each month.
SM VIEW
👤
Personal Advisor Dashboards
Each advisor gets their own login with personal goals, streak tracking, and a coaching note specific to their numbers.
ADVISOR VIEW
💬
Personalized Coaching Moments
A personalized 2-sentence coaching note for every advisor each month, specific to their numbers and focus pillar.
DELIVERED MONTHLY
📅
Automated 30-Day Plans
Every underperforming advisor gets a 4-week plan with focus areas, product targets, and word tracks for real customer conversations.
URGENT ADVISORS
📈
12-Month Trend Intelligence
Track 12 months of data. See advisor trajectories, consistency streaks, personal bests, and rank movement over time.
HISTORY TRACKING
MONTHLY PACE TRACKING

Know Where You Stand Before the Month Ends

Most stores review performance at month end, when there's nothing left to do about it. Upload a mid-month snapshot any time and see where each advisor stands against their goal right now.

📂
Mid-month snapshots
Upload a mid-month export from your DMS and your dashboards update within the hour.
🎯
See who's on pace and who isn't
Every advisor's G/RO is measured against their monthly goal. ON TRACK, AT RISK, or BEHIND. You know where to focus with time left to act.
🔄
Update as often as you need
Weekly, bi-weekly, or whatever cadence works. Each upload gives you a fresh read on where the month is heading.
See It in Action →
MONTHLY GOAL TRACKER
Week 3 of 4 · March 2026
MID-MONTH
J. Rivera
$398 / $380 goal ON TRACK
D. Marsh
$361 / $380 goal AT RISK
C. Vega
$339 / $380 goal AT RISK
L. Navarro
$344 / $380 goal ON TRACK
T. Okafor
$271 / $340 goal BEHIND
Last updated: Mar 19, 2026 · 9:42am
2 ADVISORS NEED ATTENTION
ROI CALCULATOR

See Your Number
Before You Commit

Tell us about your store and see exactly how much gross you could be recovering.

💰
Every $10 improvement in G/RO matters
Across 10 advisors writing 150 ROs each, that's $150,000 in additional annual gross without adding a single car.
⏱️
Results show up within 60 days
Stores using structured coaching see measurable G/RO improvement within 60 days.
📊
The data pays for itself
A $10 improvement in G/RO across a 10-advisor store writing 150 ROs recovers $150,000 annually. That's more than 14x the annual cost.

QUICK ROI ESTIMATE

NUMBER OF ADVISORS
AVG ROs PER ADVISOR / MONTH
CURRENT AVG CP G/RO ($)
CONSERVATIVE G/RO IMPROVEMENT ($)
$0
Estimated additional annual gross
Full ROI Calculator →
EARLY ACCESS

Ready to Close Your Revenue Gap?

See AdvisorLab on your store's real data. 30 minutes. No pitch deck.

🔒
Price Lock
Your $890/mo rate stays the same as we grow.
🎯
Direct Access
Direct access to the founding team. Your feedback shapes what gets built next.
⚡
White Glove Setup
We walk through your first month and set your benchmarks together.
Book a Demo → Explore Live Demo

Limited availability · First cohort only · Cancel any time