Legal

Terms of Service

Effective date: March 27, 2026  ·  Last updated: March 27, 2026
1. Agreement

By signing up for or using AdvisorLab, you ("Customer") agree to these Terms of Service with AdvisorLab ("we," "us," or "AdvisorLab"). These terms govern your use of the AdvisorLab software platform available at app.getadvisorlab.com.

If you are signing up on behalf of a dealership or company, you represent that you have authority to bind that organization to these terms.

2. The Service

AdvisorLab is a SaaS platform that processes dealership DMS export data to generate service advisor performance scorecards, coaching plans, and revenue gap reports. The service is accessed via web browser at app.getadvisorlab.com.

We reserve the right to modify, update, or improve the service at any time. We will give reasonable notice of material changes that affect your workflow.

3. Accounts and Access

Your account is created upon successful payment via Stripe. You receive a magic link to access the platform — no password is required. You are responsible for keeping your login link secure and for all activity under your account.

You may invite service advisors at your dealership to access their individual scorecards. Each advisor sees only their own data. You are responsible for managing who has access to your account.

4. Subscription and Billing
5. Your Data

You own your dealership data. By uploading DMS export data to AdvisorLab, you grant us a limited license to process that data solely for the purpose of generating your dashboards and coaching plans.

We do not sell your data, share it with competitors, or use individual store data for any commercial purpose outside of providing your service. See our Privacy Policy for full details.

You are responsible for ensuring your DMS exports do not contain personally identifiable customer information. Standard CP advisor productivity reports contain only advisor-level metrics and do not include customer PII.

6. Acceptable Use

You agree not to:

7. Intellectual Property

AdvisorLab, including its software, design, scoring methodology, benchmark data, and all generated content, is owned by AdvisorLab and protected by applicable intellectual property laws. Your subscription grants you a non-exclusive, non-transferable right to use the service for your dealership during your subscription period.

The coaching plans, word tracks, and scoring methodology generated by AdvisorLab are proprietary. You may use them for internal coaching purposes within your dealership but may not resell, redistribute, or publish them externally.

8. Disclaimers

AdvisorLab is provided "as is." We make no warranty that the service will be uninterrupted or error-free, or that the coaching recommendations will result in specific performance improvements.

The revenue gap figures, advisor scores, and coaching plans generated by AdvisorLab are based on your DMS data and our scoring methodology. They are tools to support your management decisions — not guarantees of specific outcomes. Results depend on how the service is used by your management team.

9. Limitation of Liability

To the maximum extent permitted by law, AdvisorLab's total liability to you for any claim arising from or related to these terms or the service shall not exceed the amount you paid us in the 3 months preceding the claim.

We are not liable for indirect, incidental, special, or consequential damages, including lost profits or lost data.

10. Termination

Either party may terminate the subscription at any time. Upon termination, your access to the platform ends at the close of your current billing period. Your data will be retained for 90 days following termination to allow for reactivation, then deleted.

We may suspend or terminate your account immediately for material violations of these terms, including unauthorized use or non-payment.

11. Changes to Terms

We may update these terms from time to time. We will notify you by email at least 14 days before material changes take effect. Continued use of AdvisorLab after changes take effect constitutes acceptance of the updated terms.

12. Contact

Questions about these terms:
AdvisorLab
Email: sales@getadvisorlab.com
Website: www.getadvisorlab.com