G/RO Improvement Basis
Conservative uses $20/RO improvement, Moderate $30, Aggressive $45. Based on internal analysis of stores that implemented structured monthly advisor coaching over 90 days.
Advisor Response Rate
Not every advisor responds equally — some are already near ceiling performance. Conservative assumes 60% respond, Moderate 70%, Aggressive 80%.
What's Not Included
This models CP gross improvement only. AdvisorLab also improves service retention and parts attachment — both add incremental revenue not captured here.
Benchmark Source
Brand G/RO benchmarks are derived from NADA industry data and OEM fixed ops guidelines, calibrated per franchise. A Toyota advisor is measured against Toyota standards — not a generic industry average.